Leif Liljebrunn elected Vice President of DSF: the industry’s largest member organization

ZetaDisplay’s CEO Leif Liljebrunn has been elected Vice President of DSF Europe. DSF (Digital Signage Federation) is the world’s largest organization for digital shop development and customer communications. The position is alongside Leif Liljebrunn’s position as CEO of ZetaDisplay.

“DSS is the industry’s “go-to place” for new information and disruptive branch innovations”, according to Leif Liljebrunn, the CEO of ZetaDisplay. I am very happy and grateful for the confidence placed in me. Through my position at DSF, I will be able to advocate issues that are not only important to ZetaDisplay but also to the entire industry as a whole. Through this commitment, ZetaDisplay becomes a large part of the long term digital development of retail trade globally”.

There are a number of projects and initiatives underway at DSS which are designed to move the development of the industry forward. The organization is the host of regional network meetings, and it participates in various industry events, offers training, and provides research and industry data. In addition, the organization provides various business opportunities for its members and contributes the information needed to produce new industry standards and rules. DSS is also an exclusive partner of Digital Signage Expo, the world’s largest “Digital signage” trade fair.

“For my part, I believe it is very important to focus on customer benefit and the customer experience. There are now fantastic smart technical solutions which can make the customer experience at many shops stronger and better. At a time when physical commerce is coming under pressure from e-commerce, it is important to emphasize these possibilities and help companies become more digital. We are in the midst of a turning point in society where the retail trade and service industry is in great need of renewing itself”, says Leif Liljebrunn.

The position is for one year starting when Leif Liljebrunn begins in his post in May 2018.

For more information please contact:

Leif Liljebrunn, CEO
Phone +46 708-45 80 52 
Email leif.liljebrunn@zetadisplay.com

About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. The company’s shares have been traded on Nasdaq Stockholm since December 4 2017, using the ZETA abbreviation.

About Digital Signage and multi-channel communication

ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.