ProntoTV has signed an agreement with McKesson Europe for the delivery of digital signage to their managed pharmacies within Europe

As ZetaDisplay announced on February 22, 2018, ProntoTV has entered into an agreement with a leading pharmacy chain in Europe. The company can now reveal that the customer is the pharmacy group McKesson Europe.

ProntoTV, part of the ZetaDisplay group, has signed an agreement with McKesson Europe for the delivery of digital signage to their managed pharmacies in Europe.

With strong brands and about 39,000 employees, McKesson Europe is active in 13 European countries and manages a total of about 2,400 pharmacies under the trademarks LloydsPharmacy in the UK and Ireland, LloydsPharma in Belgium, LloydsFarmacia in Italy, LloydsApotek in Sweden and vitusapotek in Norway.

The solution has already been piloted in Norway and Sweden and is now ready to be implemented as part of the new window concept and in-store communication across Europe from Spring 2018 onwards. 

This is another great milestone in our continuous expansion across Europe. So far we have installed our digital signage solutions in more than 50 countries. Operating our Digital Signage solution in the cloud (SaaS) has played a key role for this achievement. I see this as a major competitive advantage and along with our service level as one of the main reasons why McKesson Europe has chosen us as a supplier.” said Leif Liljebrunn, CEO ZetaDisplay AB (publ).

ProntoTV is part of the Swedish ZetaDisplay Group, an international player in Digital Signage industry. ProntoTV is Norway’s largest and leading supplier of Digital Signage with over 15 years of experience in the industry and some 20 employees. The company enjoys a strong position in retail trade and a leading position in digital communications in public spaces where the company has made extensive installations for Flytoget in Norway, among others.

ZetaDisplay is a leading provider of Digital Signage to major retail and service chains. The company has approximately 130 employees and sales offices in Sweden, Denmark, Norway, Finland, Estonia and the Netherlands.

For more information please contact:

ZetaDisplay AB (publ)
Leif Liljebrunn, President and CEO
Phone +46 708-45 80 52 

About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the European market. The head office is in Sweden and there are sales offices located in Denmark, Norway, Finland, Estonia and the Netherlands. The company’s shares have been traded on Nasdaq Stockholm since December 4 2017, using the ZETA abbreviation.

About Digital Signage and multi-channel communication

ZetaDisplay defines Digital Signage as a system for advertising, profiling and retail store communication, which forwards audio, images and film related to retail stores and information in the public environment. A Swedish name for Digital Signage translates as digital retailing communications. Solutions based on digital displays form a large part of the market, but development is proceeding towards the utilisation of more digital channels to communicate customer offers and other information. This is a matter of solutions that are integrated into social media and web sites, and apps for smart mobile phones and tablets which create interaction with customers. Development is also progressing towards integrating solutions with retailers’ cash desks for automatic price updating and the automatic switching of offers on the digital displays.